PRIVATE ROAD SHOW

High-Impact Market Entry Across Central & Eastern Europe

IMPROVATE’s Private Road Show is a unique, hands-on market-entry model for companies aiming to penetrate Central and Eastern European markets with precision and speed.

As part of the program, we travel together with your company to the target country for 2-3 days, during which we conduct 5-6 significant, pre-approved meetings with top-level stakeholders — fully aligned with your technology and business goals.

Our approach ensures maximum relevance, efficiency, and measurable outcomes.

What We Do

1. Market Mapping & Opportunity Analysis

Identifying real needs, challenges, and opportunities across your target countries.

2. Strategy Development

Building a focused, country-specific market-entry plan.

3. Opportunity Identification

Connecting your solution with ministries, public institutions, enterprises, municipalities, healthcare systems, security agencies, and more.

4. 2–3 Days On the Ground With You

A curated business delegation designed around your offering and objectives.

5. 5–6 High-Level Meetings (Approved by You)

Every meeting is selected and confirmed by your company to ensure optimal business relevance.

6. Comprehensive Follow-Up & Negotiation Support

We maintain momentum with additional meetings, updates, and professional guidance.

7. Deal Facilitation

Supporting both sides through commercial, legal, and operational stages until projects are implemented.

Success Stories

Advanced operating-room technology delivered in Bulgaria

Specialised tactical training for elite forces across Europe
Security systems deployed in Eastern Europe
Urban waste-management project in North Macedonia
Smart waste systems rolled out across Bulgarian cities
Cyber defence & NAC solutions for public institutions
Cyber programs for military colleges in Eastern Europe
Advanced medical devices implemented in Bahrain
Atomic time systems integrated in Poland
Medical equipment supplied to hospitals in Bahrain
Cyber protection for pharma networks in Eastern Europe
Fake news monitoring platforms deployed in Africa

Leadership

Ronit Hassin-Hochman, CEO

“We are passionate about creating real business opportunities. Our mission is to empower companies to expand globally by matching their innovation with real needs in target markets. It’s not about visibility - it’s about outcomes.”

Yonatan Sternberg | Cognyte

“IMPROVATE works with strong, highly connected local partners in the target countries. Through this ecosystem and their hands-on involvement, we were able to achieve meaningful results together — with much more still ahead.”

Bar Portal | GENIO:

“GENIO is a market leader in Israel, but before working with IMPROVATE, we operated exclusively in the local market and had little understanding of how to approach customers abroad. The IMPROVATE team guided us step by step — from government bodies and municipalities to contractors and local partners — and supported us throughout the entire process until successful system deployment.”

Oren Halevy | WISEMON:

“I have been working with IMPROVATE for several years, and based on the excellent results, I no longer invest in marketing at all. IMPROVATE manages the entire business development process for us — from initiating opportunities and preparing proposals to closing deals.”