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IMPROVATE is proud to announce the launch of its public relations division, IMPROVATE PR.

Groundbreaking products and technological innovations don’t sell on their own. They require professional marketing and presentation to get them in front of the right audience.

IMPROVATE PR is a unique service that will provide you with the entire suite of marketing communications from creating your brand language to generating a prominent media presence in both Israeli and international markets.

IMPROVATE PR is led by Amichai Zvuluni, a veteran PR specialist with over a decade of experience in public relations and strategic consultancy. Amichai’s clients over the years include leading bank Mizrahi-Tefahot; Israel’s largest transportation company, Egged; leading law firms Herzog, Fox & Neaman, and Yigal Arnon & Co., and many other top companies. Amichai is an attorney by training, and also holds an MBA.

IMPROVATE Chair Irina Nevzlin and CEO Ronit Hasin-Hochman are both well-known and influential media professionals: Ronit spent 15 years as CEO and Chair of the Jerusalem Post and Maariv media group, and Irina served in senior management roles at APCO, one of the world’s leading international public relations and strategic consultancy groups.


  • Public relations – full coverage of local and foreign media

  • Communications strategy and messaging

  • Media consultancy, journalist relations, article publication


Communication of organizational milestones: News items about fundraising rounds, new appointments, deals signed, penetration into new markets, expansion into new fields and services, etc.

Thought leadership: Establish your brand’s voice on events in your field of operations, regulatory changes, trends, and more. We will build your voice through op-eds, articles, etc.

Making the news: Create a prominent voice for your company through current events.

Content creation – Speeches, posts, videos, internal messaging, etc.

Crisis management – Creating effective crisis management strategies to put negative events behind you.

Additional services

• Branded communications, sponsored content, and native advertising
• Market research and polls
• PR videos
• Social media management (Facebook, LinkedIn, Instagram, etc)
• Slide decks and PowerPoint presentations


For more details:
Amichai – 050-9199089 /

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